21 Apr 2016:
Starting your social media strategy requires rigorous planning. If you own a small business, you should know that you can benefit greatly from social media marketing implementation. You can increase traffic to your site, get more visitors turn into customers and ultimately increase your profits. So let’s check out a few of the most important points of social media strategy implementation.
Set goals with your social media agency
When you start with social media marketing, you need to set carefully your business goals. The best experts in the field agree that you should set at least three primary goals, and two secondary ones. For example, your primary goals would be:
- Getting at least 1,000 unique visitors a month
- Doing well in the sales of the new products you are going to launch
- Attract a new audience segment (such as people over 50, to whom you are selling travel deals)
Set these goals and ensure to keep to them. This well known social media agency will help you determine and strategise your goals. Ultimately you will achieve to make your dreams come true, but it takes diligence, and many hours spent daily online on social media portals and working on your presentation website.
Find the ideal customers online
When you sell products, you need to “speak” to your target audience. It is not worth addressing messages to a very large audience that is not interested in what you have to offer. It is better to address to a smaller group but where conversion rates are much higher. You are a marketer, so you should know several details about your target audience. These include age, occupation, income levels, likes & dislikes, hobbies, interests and so on. When you know these details, it is incredibly easy to start targeting your main audience with messages custom tailored to fit their needs. You need to know what people want, and then “sell” them what they need.
Know your competition
Before you engage in any strategy, you need to research well your competition. Are they successful? If yes, what did they do to achieve this success? How they act on their social media portals? What kind of content do they upload? All these are questions that need an answer. You should not copy your competition, but learn from what they do best to attract new clients. Then, get down to work and outsmart your competition.
Maybe your competition is missing some points, and you will identify these points only if you check their social media profiles. Then, perform the needed changes and you will be able to take your business to the next level through social media.
Content strategy is extremely important
You need to “speak” to your target audience through the content you upload. Once you know the main interests, wants and wishes of your target audience you can tailor content to their needs. Just make sure to upload fresh and unique content regularly, so that your audience will check often your social page to see what’s new. You don’t want your audience to forget about you!
Popular types of content across social media:
- Unique videos with call to action text
- Interesting, fun, creative photography accompanied by text & invitation for comments
- “vine” style videos- 6 to 10 seconds long interesting videos
- Text only- original and creative, thought provoking content that invites users to share, comment and like your page
If any of these tips interested you then speak to epikdigital.com.au a digital agency in Melbourne, whom are regarded as experts at digital marketing and helping their customers seek and achieve outstanding growth.